Jaguar Land Rover will provide electric options across its selection of sleek sedans and upscale SUVs as the tradition-rich British carmaker pivots toward electric vehicles under pressure from the U.K. and other authorities.

By 2020, the whole variety of Jaguar cars and Land Rover sport utility vehicles will be accessible fully electrical, plug in hybrid and so-called mild hybrid versions, Chief Executive Officer Ralf Speth said Thursday at a Bloomberg Television interview with Manus Cranny and Anna Edwards. Underscoring its electrical shift, Jaguar will begin selling the I-PACE battery-powered performance SUV next year. The business has 25,000 orders for the vehicle already, Speth said.

Government in France and the U.K. outlined plans in July to prohibit the sale of petrol and diesel cars by 2040 as a way to decrease air pollution and carbon-dioxide emissions, which are linked to global warming. The move is less competitive than programs from Volvo Car Group. The Swedish manufacturer intends to offer only battery or hybrid versions of its new versions as of 2019. The hybrid autos reduce fuel burn by having the ability to drive short distances or enhance performance with the support of electric motors.

To showcase the U.K. carmaker’s intent, Speth is unveiling layouts for a battery version of Jaguar’s iconic E-Type roadster in the Tata Motors Ltd. branch’s tech fair Thursday in London. Jaguar Land Rover is also presenting a concept for a voice-activated, detachable steering wheel. Dubbed the Sayer, after E-Type designer Malcolm Sayer, the unit is part of a futuristic vision where cars will be used interchangeably with customers taking personalized steering apparatus with them.

“We’re on the verge of the most exciting revolution in freedom in our history,” Speth in a speech opening the fair, which will include panel discussions on millennials’ car ownership, the sex gap in technology recruitment and chances in automation. “We have the ideas to allow it to be liberating, and transform lives, but it is going to require us to make deep choices.”

Courtesy: The Globe And Mail

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